Module 3: Choosing Your Platform

Contrary to popular belief, success doesn't come from being everywhere at once. We'll explore the benefits of picking a platform and mastering it. Understand the importance of channeling your efforts into one or two platforms where your target audience is most active. Quality over quantity is key.


Each platform operates differently. Although Instagram now has reels, Images still are the top performing medium. Prove that this is true with metrics and example accounts. Aesthetics ranks higher on IG 

On Facebook, Longer format videos and Reels?


Tiktok, all short format quick niche-specific / themed pages 


Technical skill sets: When getting started, the content creator should consider the following factors: what skills do they have and/or willing to learn. What skills are necessary. Photo/video/graphic design, photo/video editing. This sounds like no-brainer, but surprisingly, so many people are facing frustration in growing because they aren’t learning new skills required for online success. 

LEARNING OBJECTIVES:


By the end of this module, you will be able to:

  • Understand the importance of platform selection for effective audience engagement.

  • Identify platform characteristics and demographics to inform strategic decisions.

  • Utilize audience research and analytics to gain insights into target demographics.

  • Define clear social media objectives, aligning goals with platform capabilities.

  • Evaluate platform suitability by assessing features, content formats, and audience engagement potential.

  • Analyze competitors' social media strategies to identify opportunities.

  • Continuously experiment and analyze platforms to optimize engagement and strategy.


Rank level or effort and skill required for success. YouTube requires good equipment, editing software. More time investment. Because longer content from 10 minute to an hours long. Shooting that type of end product requires hours of footage, unless it’s a podcast. 


I. Introduction to Platform Selection 

- Importance of choosing the right platform

- Discuss the significance of platform alignment with your content and audience

- Emphasize the impact on engagement, reach, and growth 


II. Understanding Different Social Media Platforms 

- Overview of major platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, Snapchat) 

- Discuss demographics, features, and primary content types of each platform 

- Importance of understanding the unique culture and user behavior of each platform 


III. Identifying Your Target Audience 

- Conducting audience research 

- Utilizing analytics tools to gather insights on your current audience (if applicable) 

- Identifying demographics, interests, and behaviors of your ideal audience 

- Matching audience demographics with platform demographics 

- Ensure alignment between your target audience and the user base of the chosen platform


IV. Setting Your Goals 

- Defining your objectives 

- Discuss short-term and long-term goals (e.g., brand awareness, lead generation, sales) 

- Aligning goals with platform capabilities 

- Choosing platforms that support your goals and desired outcomes 


V. Evaluating Platform Suitability 

- Assessing platform features and functionalities  - Analyzing features relevant to your content strategy and goals (e.g., video capabilities, advertising options) 

- Considering content format and medium 

- Choosing platforms that best suit your content type (e.g., visual content for Instagram, long-form video for YouTube)

 

VI. Competitive Analysis 

- Researching competitors' presence on different platforms 

- Identifying platforms where your competitors are active and successful 

- Analyzing their content strategy, engagement metrics, and audience demographics 

- Identifying gaps and opportunities 

- Finding platforms with less competition or untapped audience segments


VII. Testing and Iteration 

- Experimenting with different platforms 

- Trying out multiple platforms to gauge audience response and engagement 

- Analyzing performance metrics 

- Monitoring key metrics (e.g., engagement rate, follower growth) to evaluate platform effectiveness 

- Iterating based on results 

- Adjusting strategy and reallocating resources based on platform performance

What This Material Great Or What?

Has your followers been engaging with you? What are some strategies you can employ to increase your follower's retention?

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